Experimental type design for a climbing fashion brand and second wave feminism magazine.
What was the inspiration?
The intend was to design a logotype for a climbing fashion brand and I used inspiration of climbers hanging in overhang and the tools they use. I though their logotype can be both geometric and elegant.
Then I got distracted and saw, the bolder version could be for a second wave feminism magazine. Where they can freely embrace their femininity while also being strong with geometric corners.